Our Target Audience

CORE TARGET AUDIENCE

• 20-30 Year Old Males
• Techy
• From around the comic book generation
• Interested in the realistic aspect of superheroes - e.g. Dark Knight

What aspects/features of our film appeal to this audience?

• Different and more believable superhero
• Instead of the same old comic book, standard superhero action comedy our film will be more in line with superhero drama (similar to Misfits)
• Offers escapism

SECONDARY AUDIENCES

Due to a number of factors our film could appeal to a wide range of audiences because there is something for everyone, we tried to use the idea that 20th Century Fox had with Avatar (2009) in order to ensure that the film has a wide reach.

The factors are:

• Love Interest/ Romance storyline = appeal to teenage girls
• Action = appeal to the fans of action films
• Realism/Unsuspected Superhero = those who want to see something different
• Mise-en-scene (locations and costume) = anyone can relate to how he is feeling at some point during the film