Why Kick Ass might not have done so well in the box office:
Accidental Marketing
A possible hypothesis is that Lionsgate just didn’t know how to market the film. There was a lot of red band material, but it was all shown to people already interested in going. Plus, most of the television spots all high-lighted the humor and camp... which, some believe, led certain possible movie goers to think of it as a spoof along the lines of Superhero Movie (which opened with less than $10 million back in March of 2008).
So i guess playing down the comedy aspect a little would make sense?
Accidental Marketing
A possible hypothesis is that Lionsgate just didn’t know how to market the film. There was a lot of red band material, but it was all shown to people already interested in going. Plus, most of the television spots all high-lighted the humor and camp... which, some believe, led certain possible movie goers to think of it as a spoof along the lines of Superhero Movie (which opened with less than $10 million back in March of 2008).
So i guess playing down the comedy aspect a little would make sense?
Posted by Eoin
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