Advertising 'Exceptional'

To help draw in a larger audience for our test screening, we put up posters around the school. We specifically targeted the sixth form area as 17/18 year olds were nearest to our average target audience age of 20, in addition to the fact that our friends were more likely to attend to support our project.

In the poster displayed in school, the top line is, actually, in one line - apologies for the technological distortion.

Exceptional Poster Group 3